Sessions

Week 1: Objectives

• Gather ideas to formulate business concept to address identified need
• Select business idea/concept to work on as a team
• Research subject areas for each business idea/concept defined
• Write vision, mission, and purpose statement for business idea
• Write strategic goals and objectives
• Develop executive summary of idea/concept

Week 2: Objectives

• Define strengths, weaknesses, opportunities, and threats
• Define operational functions of the business
• Define business goals and objectives
• Define business marketing and sales plan
• Define pricing models for products and services
• Define financial and philanthropic business measures and targets

Week 3: Objectives

• Develop brands, products, services, and programs
• Develop marketing and sales plans
• Develop business capability model

Week 4: Launch

• Define 5-year financial plan
• Define first year operating budgets
• Write business operations plan
• Write business plan

Week 5: Objectives

• Write financial report from launch of tactical business operation
• Define private investment options for investors